Why don’t podcasts become viral?

Why don’t podcasts become viral?

We have all seen many posts circulating the web that say something along the lines of “The world is divided between two kinds of people” and then all sorts of comparisons begin.

Now, I’m about to add one more. I believe we can also divide the world between podcast listeners and podcast ignorers. There is something very particular about the culture of the podcast that you either love it and is your go-to staying-sane-while-you-commute tool, or you overheard a lot of people talk about Serial last winter and still weren’t interested in finding out more.

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